Rickrolling

Rickrolling is an Internet meme and prank involving the unexpected appearance of the music video for the 1987 hit song "Never Gonna Give You Up", performed by the English singer Rick Astley. The meme is a type of bait and switch and commonly uses a disguised hyperlink that leads to the music video instead of what was expected. The meme has also extended to using the song's lyrics in unexpected contexts or singing it during public events. After the origin of the meme in 2007 and the height of its popularity in 2008, rickrolling has become a very long-lived meme. Astley has seen his performance career revitalised by the meme's popularity.

The meme grew out of a similar bait-and-switch trick called "duckrolling" that was popular on the 4chan website in 2006. Rickrolling originated on 15 May 2007, when 4chan user Shawn Cotter uploaded the "Never Gonna Give You Up" music video to YouTube and linked to it in place of the trailer for the video game Grand Theft Auto IV. It quickly became popular and spread to other Internet sites later that year.

The meme gained mainstream attention in 2008 through several events, beginning with a campaign by the hacker group Anonymous to protest the Church of Scientology through rickrolling. Awareness of rickrolling increased after two events in April 2008: YouTube used the meme for its April Fools' Day event, and users of several websites voted for "Never Gonna Give You Up" in a poll for the New York Mets' rally song. The meme inspired videos remixing "Never Gonna Give You Up", including "BarackRoll", which combined the song with footage of Barack Obama. Astley was initially hesitant about using the meme to further his career; he declined to appear at the 2008 MTV Europe Music Awards, in which an online vote had named him "Best Act Ever". He accepted the publicity by rickrolling the 2008 Macy's Thanksgiving Day Parade—seen by millions of television viewers—with a surprise performance of the song on the Foster's Home for Imaginary Friends float.

Use of rickrolling peaked in 2008, but it remained popular. Later perpetrators of the prank included United States Representative Nancy Pelosi in 2009, members of the Oregon Legislative Assembly in 2010, and the Twitter account of the White House in 2011. Anonymous again used rickrolling as a tactic against the Islamic State of Iraq and Syria in 2015. The rock band Foo Fighters featured surprise appearances by Astley to rickroll audiences in 2017, having previously used the meme to protest the Westboro Baptist Church. The prank was also conducted by sports stadiums, including that of the San Diego Padres in 2019. Rickrolling resurged in popularity during the COVID-19 pandemic. By 2021, the official YouTube video of "Never Gonna Give You Up"—one of several uploads used for rickrolling—had been viewed over one billion times.


This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.