Richard LaMotta

Richard LaMotta
Born
Richard Edmund LaMotta

May 20, 1942
Brooklyn, New York, US
DiedMay 11, 2010(2010-05-11) (aged 67)
Chappaqua, New York, US
Alma materBrooklyn College (B.S., Economics)
New York Law School (J.D., 1975)
OccupationsBusiness executive, lawyer, inventor, entrepreneur
Known forCreator of the Chipwich ice cream sandwich
RelativesJake LaMotta (cousin)

Richard Edmund LaMotta (May 20, 1942 – May 11, 2010) was an American attorney and entrepreneur, the creator and principal promoter of the Chipwich ice cream sandwich, which he introduced to New York City in 1982 with a guerrilla marketing campaign.

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