Reuben M. Baron

Reuben M. Baron
Born(1936-08-01)August 1, 1936
DiedJune 25, 2023(2023-06-25) (aged 86)
Academic background
EducationBrooklyn College
New York University
ThesisA cognitive model of attitude change (1963)
Doctoral advisorStuart Cook
Other advisorHerbert C. Kelman
Academic work
InstitutionsWayne State University
University of Connecticut

Reuben Maxwell Baron (August 1, 1936 – June 25, 2023) was an American social psychologist and professor emeritus at the University of Connecticut. He is best known for his highly cited 1986 paper with David A. Kenny distinguishing between mediator and moderator variables in social psychological research, and for his foundational contributions to ecological psychology, which sought to integrate James J. Gibson's ecological approach to perception with mainstream social psychology.