Rendon Labador

Rendon Labador
Labador during his visit at Camp Crame in 2025
EducationUniversity of the East
Occupations
  • Vlogger
  • entrepreneur
  • fitness instructor
  • actor
Known forMotivational content, fitness advice, and candid commentary on various social issues

Rendon Labador is a Filipino social media personality known for speaking very directly. He often talks about public figures and shares his opinions on different issues in the Philippines. He became well-known after a meme he made, called "Motivational Rice" went viral online. Labador became one of the most hated and controversial internet personalities in the Philippines.

In 2020, Labador rose to prominence social media, following his earlier work in fitness culture as a bodybuilder, which he began in 2014. He founded the gym Fitness Army in 2019, and also opened a restaurant called Episode Bar + Kitchen, which eventually closed following negative comments surrounding his online presence.

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