Red Digital Cinema
| Company type | Subsidiary |
|---|---|
| Industry | Digital cinematography |
| Founded | 2005 |
| Founder | Jim Jannard |
| Fate | Acquired by Nikon on April 8th, 2024 |
| Headquarters | , US |
Key people | Jarred Land (President) |
| Products |
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| Parent |
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| Website | red |
Red Digital Cinema is an American camera manufacturer specializing in digital cinematography headquartered in Foothill Ranch, California. The company became a subsidiary of Nikon in 2024.
Red has studios in Hollywood, Los Angeles, and has offices in London and Beijing, as well as a retail store in Hollywood. Additionally, Red has various authorized resellers and service centers worldwide. The company was founded by Jim Jannard in 2005 out of a side interest in digital photography, previously Jannard had founded the eyewear company Oakley which shares a similar industrial design language.