Rakuten France
| Type of business | Subsidiary |
|---|---|
| Available in | French |
| Founded | August 2000 |
| Headquarters | , France |
| Key people | Cédric Dufour (CEO) |
| Industry | Electronic commerce |
| Products |
|
| Employees | ~250 |
| Parent | Rakuten Group |
| URL | fr |
| Launched | 2000 |
Rakuten France, formerly PriceMinister, is a French e-commerce company that operates the online marketplace fr.shopping.rakuten.com. The platform allows individuals and businesses to buy and sell new and used goods, including books, electronics, clothing and household products.
The company was founded in 2000 as PriceMinister and was acquired by the Japanese technology conglomerate Rakuten Group in 2010. In 2018, the service was rebranded from PriceMinister to Rakuten France as part of Rakuten’s global brand strategy.