ROC the Riverway

ROC the Riverway is a multi-phase urban revitalization initiative focused on the Genesee River corridor in downtown Rochester, New York. Announced in February 2017 by Governor Andrew Cuomo with an initial $50 million state commitment, the initiative encompasses more than two dozen projects intended to improve public access to the river, create new parks and trails, and stimulate economic development along both banks of the Genesee through downtown Rochester.

As of 2026, New York State has committed over $100 million to the initiative, which has leveraged more than $800 million in private investment.

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