PrizePicks

SidePrize LLC
PrizePicks
Industry
Founded2015 (2015)
Founders
  • Adam Wexler
  • Jay Deuskar
Headquarters
Atlanta, Georgia
,
U.S.
Key people
  • Mike Ybarra (CEO)
  • Adam Wexler (Executive Chairman)
  • Jay Deuskar (CTO)
  • Renee White (CPO)
ProductsDaily Fantasy Sports
OwnerAllwyn
Websitewww.prizepicks.com

SidePrize LLC, also known as Performance Predictions LLC, is an American daily fantasy sports (DFS) operator doing business as PrizePicks. The company is known for offering DFS contests, such as "pick 'em"-styled games for its users.

Headquartered in Atlanta, it has encountered contentious legal issues due to its distinction as a DFS operator, as opposed to a sportsbook. On January 16, 2026, it was announced that lottery operator Allywn had completed the purchase of a 62.3% stake in the firm for approximately $1.5 billion.

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