Princess sickness

Princess sickness, also referred to as princess complex, princess syndrome, or princess disease (Chinese: 公主病; pinyin: gōngzhǔ bìng; Cantonese Yale: gūng jyú behng; Korean: 공주병; RR: gongju byeong; Vietnamese: bệnh công chúa), is a neologism used colloquially in parts of East Asia as a derogatory label for individuals—most often women—perceived as exhibiting entitled, dependent, or materialistic behavior, or as expecting preferential treatment in interpersonal relationships.

The term is not a recognized medical or psychological diagnosis and is used informally in popular media and everyday speech. In some contexts, a comparable term may be applied to men, sometimes described as having “prince sickness,” though this usage is less common.

Commentators and researchers have linked the spread of the term to social and economic changes in East Asia, including rising living standards, consumer culture, and shifts in family dynamics during periods of rapid economic growth.