Premier Percussion

Premier Percussion (commonly known as Premier Drums) is a British brand specialising in drum kits, snare drums and percussion instruments. Founded in London in 1922 by Albert Della Porta and George Smith and initially producing instruments for other companies, Premier quickly established itself as a leading name in percussion with its own ranges of drums and orchestral products.

In 2021, Premier was acquired by the UK-based retailer Gear4music. Following the acquisition, the brand introduced several new product ranges, including a Centenary line launched to commemorate its 100th anniversary.

Premier kits and snares have been used by high-profile drummers including Ringo Starr (The Beatles), Keith Moon (The Who), Matt Helders (Arctic Monkeys), Mitch Mitchell (The Jimi Hendrix Experience), and others.