Positivus Festival

Positivus Festival (Latvian: Positivus festivāls) is an annual, two-day summer music and culture festival that was held in Salacgrīva from 2007 to 2019. After two cancelled editions due to the COVID-19 pandemic in Latvia, the festival moved to the capital city of Riga from 2022.

First held in 2007, Positivus combines a variety of genres, including indie, pop, folk, electronic and more styles in between. The festival is organized by Positivus Music. The festival in its early years took place during an extended weekend — from Thursday afternoon until Sunday morning of the third week of July. It is a festival with international chart toppers and underground emerging talent.

Over the years there have been up to six live stages featuring around 60–70 artists every year on average, most notably including Pixies, Alt-J, Ellie Goulding (multiple years), The Lumineers, Hot Chip, John Newman, Placebo, M83, Air, Iggy Pop, Tom Odell (multiple years), Elbow, Daughter, Kraftwerk, Bastille, The Kooks, Sigur Rós, Imagine Dragons, The XX, Hurts, OK Go, Muse and many others. The festival line-up usually consists of a number of chart topping artists as well as new performers from all over the world, with Latvian artists having a strong presence. At its Salacgriva location, the festival took place only 12 km from the Estonian-Latvian border and therefore saw a strong attendance of Estonian visitors, musicians, caterers, and marketers as well as festival personnel, rendering Positivus an unofficial yearly meeting of the two neighbour countries. Estonians called it "Estonia's biggest music festival in Latvia".