Poco (smartphone)
| Company type | Division |
|---|---|
| Industry | Consumer electronics |
| Founded | August 2018 (as a sub-brand of Xiaomi) As an independent brand 17 January 2020 (India) 24 November 2020 (Global) |
Area served | Worldwide |
| Products | Smartphones Headphones Smartwatches |
| Parent | Xiaomi communication Co.Ltd |
| Website | po.co/global (Global) poco.in (India) |
Poco (stylized as POCO), formerly known as Poco by Xiaomi is a Chinese brand owned by Xiaomi that specialises in smartphones. The Poco brand was first announced in August 2018 as a mid-range smartphone line under Xiaomi. Poco India became an independent brand on 17 January 2020, followed by its global counterpart on 24 November 2020. Poco released its first smartphone, the Pocophone F1 in August 2018.