PlayAround

PlayAround was an American video game developer founded by Joel H. Martin, co-founder of American Multiple Industries, the first distinctly pornographic video game company.

PlayAround purchased the rights to American Multiple Industries's titles through the latter's bankruptcy during the video game crash of 1983, and re-released them as extra-long cartridges that had a different game on each end, named "double-enders". PlayAround's game development strategy was identical to that of its predecessor, which involved the creation of pornographic Atari 2600 games. However, the majority of their new releases were graphical modifications that reversed the gender traits of its characters' sprites.


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