MicroStrategy

Strategy Inc.
	Logo used since 2025
Trade name	Strategy
Formerly	MicroStrategy Incorporated (1989-2025)
Company type	Public
Traded as	Nasdaq: MSTR (Class A); Nasdaq: STRK (8.00% Series A Perpetual); Nasdaq: STRF (10.00% Series A Perpetual); Nasdaq: STRD (10.00% Series A Perpetual); Nasdaq: STRC (Variable Rate Series A Perpetual); Nasdaq-100 component;
Industry	Bitcoin treasury; Business intelligence; Mobile software;
Founded	1989
Founders	Michael J. Saylor; Sanju Bansal; Thomas Spahr;
Headquarters	Tysons Corner, Virginia, U.S.
Key people	Michael J. Saylor (executive chairman); Phong Le (president & CEO);
Revenue	US$463.5 million (2024)
Net income	US$−1.167 billion (2024)
Total assets	US$54.7 billion (2024); (92.5%: 447,470 Bitcoin = US$52.8 billion (Book value))
Total equity	US$18.23 billion (2024)
Number of employees	1,934 (2023)
ASN	13410
Website	strategy.com; strategysoftware.com;
	Footnotes / references;

Strategy Inc., formerly known as MicroStrategy, is an American company that provides business intelligence (BI) and mobile software. Founded in 1989 by Michael J. Saylor, Sanju Bansal, and Thomas Spahr, the firm develops software to analyze internal and external data in order to make business decisions and to develop mobile apps. It is a public company headquartered in Tysons Corner, Virginia, in the Washington metropolitan area. Its primary business analytics competitors include SAP SE Business Objects, IBM Cognos, and Oracle Corporation's BI Platform. Saylor is the executive chairman and, from 1989 to 2022, was the CEO.

Since 2020, the company's securities are widely considered to be a bitcoin proxy due to Strategy's holdings of the cryptocurrency. Saylor has compared it to a bitcoin spot leveraged ETF, though it's not a regulated investment fund.

As of November 17, 2025, Strategy was reported to own over 650,000 bitcoins, worth roughly $59.69 billion, and is the largest corporate holder of the asset. This strategy has primarily been driven by Saylor. According to data from blockchain analytics company Arkham Intelligence, MicroStrategy is the sixth largest crypto-holding entity in the world as of December 2024.