Philippine animation
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Philippine animation, also known as Pinoy animation or Filipino animation, has a strong history of animation in Southeast Asia introduced between the early 1950s and the 1960s. The animation provided in media including films, television commercials and series, and video games.
It came out the very first animated short film was a pencil-and-paper animation shot in 8 mm film developed komiks illustrator and cartoonist Lauro "Larry" Alcala. The early years of Philippine animation were mainly commercial advertising in the mid-1950s and later re-established as an art form started in 1961. Painter Rodolfo Paras-Perez and cartoonists José Zabala-Santos and Francisco Reyes are considered the first pioneers of Philippine animation in mid-20th century.
Following the establishment of 1972 martial law under Ferdinand Marcos, the animation emerged a turning point to the entertainment industry, which led to the creation of the 1978 animated feature film Tadhana, emerge a new period started in the 1980s known as the Golden Age of Philippine Animation. Geraldo "Geirry" A. Garccia, Severino "Nonoy" Marcelo, and Roxlee were among the second pioneers of Philippine animation in the midst of Marcos and post-Marcos era.
Upon its creation of a new period under Philippine New Wave, animated features became reluctant among the major film studios in the 2000s–largely due to string of box-office disappointments in favor of live-action romance and comedy films–however, animated short films remained widely popular in film festivals, most notably the newly established Animahenasyon, as well as animated television series and commercials from the major networks.
Since the mid-2010s, animated features were slightly revitalized after the releases of Carl Joseph Papa's Manang Biring and Paglisan, both were released on Cinema One Original Film Festival and won awards, shifted to more independent, adult-oriented themes influenced by complex, mature storytelling with local issues and evolving cultural norms, moving away from family-friendly and mainstream factors.