Pedestrian safety
Improving the safety of pedestrians is an important issue. 300,000 people are killed each year due to being hit by road vehicles. The World Health Organization state that road traffic crashes are not inevitable; they are both predictable and preventable.
According to the American Automobile Association, safety is an important issue where cars can cross the pedestrian way. The Association's position is that drivers and pedestrians share some responsibility for improving safety of road users. This position was established in the early 20th century as an effort by the US auto lobby to shift some of the blame for burgeoning traffic deaths from drivers to pedestrians.