Pōhutukawa Coast

Pōhutukawa Coast
The Pōhutukawa Coast captured by a Planet Labs satellite in 2016
Pōhutukawa Coast
Location in New Zealand
Coordinates: 36°53′S 175°01′E / 36.88°S 175.02°E / -36.88; 175.02
CountryNew Zealand
IslandNorth Island
RegionAuckland Region
Area
 • Total
82.06 km2 (31.68 sq mi)
Population
 • Estimate 
(June 2025)
12,375
Time zoneUTC+12 (NZST)
 • Summer (DST)UTC+13 (NZDT)
Area code09

The Pōhutukawa Coast is an area of the Auckland Region in New Zealand. The area covers townships south of the Tāmaki Strait: Whitford, Beachlands, Maraetai and Umupuia. The area was traditionally known as Maraetai, and is within the rohe of Ngāi Tai ki Tāmaki. In the 1920s, seasonal holiday communities developed in the area, which became permanent residential towns by the 1950s.