Oswald the Lucky Rabbit

Oswald the Lucky Rabbit
Oswald the Lucky Rabbit character
Oswald, as he appears in an ad for The Film Daily, colorized
First appearanceTrolley Troubles (1927)
Created by
Designed byWalt Disney & Ub Iwerks (original design)
Manuel Moreno (1930s redesign)
Voiced by
In-universe information
SpeciesRabbit
GenderMale
Significant others
  • Ortensia the Cat/Kitty/Sadie (girlfriend; wife in some depictions)
  • Bunny Lou/Fanny (first girlfriend; then rejected)
ChildrenThe Bunny Children
Floyd and Lloyd (adopted sons, comics only)

Oswald the Lucky Rabbit, also known as Oswald the Rabbit, Oswald Rabbit, and Ozzie, is an animated cartoon character created in 1927 by Walt Disney and Ub Iwerks for Universal Pictures. He starred in the titular series of short films released to theaters from 1927 to 1938. Twenty-seven animated Oswald shorts were animated at the Walt Disney Studio and produced by Winkler Pictures, while the rest were produced by Walter Lantz Productions. After Universal took control of Oswald's character in 1928, Disney created Mickey Mouse as a replacement to Oswald, surpassing Lantz's Oswald in popularity as the series was eventually made redundant in favor of other Universal series. The films established both Walt Disney Studio and Walter Lantz Productions as major players in the American animation industry in the golden age of American animation.

In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to then-Disney President and future-CEO Bob Iger, who became committed to acquiring the rights to Oswald. In 2006, The Walt Disney Company acquired the trademark of Oswald and the rights to the Disney-era films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play announcer on NBC Sunday Night Football).

After his fade into obscurity, Oswald has since had a modern resurgence in popularity, and is considered a cult character, particularly in the Disney theme parks. Oswald returned in Disney's 2010 video game, Epic Mickey. The game's metafiction plot parallels Oswald's real-world history, dealing with the character's feelings of abandonment by Disney and envy toward Mickey Mouse. He has since appeared in Disney theme parks and comic books, as well as two follow-up games, Epic Mickey 2: The Power of Two and Epic Mickey: Power of Illusion. Oswald made his first appearance in an animated production in 85 years through his cameo appearance in the 2013 animated short Get a Horse! Oswald films produced before 1931, including the entirety of the Disney-era films, are in the public domain.