Opening Ceremony (brand)

Opening Ceremony is a fashion brand founded in 2002 by Carol Lim and Humberto Leon. The brand designs and creates its own products and also retails other emerging fashion labels, being early retailers of Havaianas and Topshop, and also Alexander Wang, Comme Des Garcons, Proenza Schouler and Rodarte. The cofounders believed that a person willing to buy luxury goods would also be willing to buy cheap T-shirts, socks, and art pieces in the same retail space.

In January 2020, Opening Ceremony was acquired by New Guards Group, a subsidiary of Farfetch. In late 2023, Farfetch was itself acquired by the South Korean e-commerce company Coupang for $500 million.