Noxzema

Noxzema (/nɒkˈsiːmə/ nok-SEE-mə) is an American brand of skin cleanser marketed by Elida Beauty. Since 1914, it was sold in a small cobalt blue jar; it is now sold in a blue plastic jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients. Originally developed as a sunburn remedy, it is a type of cold cream or vanishing cream (so named because it disappears after being left on for a few minutes) which is used as a facial cleanser and make-up remover.

It can also be used for soothing chapped, sunburned, or otherwise irritated skin, and for getting rid of acne and other blemishes (as it draws dirt out of pores when left on for a few minutes or more). Since the introduction of Noxzema, the brand name has appeared on shaving cream, razors, and skin-cleansing cloths.

The main product and its line extensions have been marketed by a series of companies: Noxzema Chemical Company, Noxell Corporation, Procter & Gamble, and Alberto-Culver (Unilever).