No. 1 Croydon
| No. 1 Croydon | |
|---|---|
No. 1 Croydon looking east | |
Interactive map of the No. 1 Croydon area | |
| Former names | NLA Tower |
| General information | |
| Location | 12-16 Addiscombe Road, East Croydon, Greater London, England |
| Completed | 1970 |
| Design and construction | |
| Architect | Richard Seifert & Partners |
| Structural engineer | Triton |
51°22′30″N 0°05′28″W / 51.3749°N 0.0910°W
No. 1 Croydon (formerly the NLA Tower, and colloquially the 50p Building, the Weddingcake or the Threepenny bit building) is a tall building at 12–16 Addiscombe Road, Croydon, Greater London, next to East Croydon station. It was designed by Richard Seifert & Partners and completed in 1970. It has 24 storeys and is 269 feet (82 m) high. NLA stood for Noble Lowndes Annuities, the original principal tenant (subsequently taken over by the Hill Samuel Group). It was one of many new buildings constructed in the growing town of Croydon in the 1960s. The development of tall buildings was later encouraged in the 2004 London Plan, which led to the erection of new skyscrapers as Greater London went through a high-rise boom.