Nishiki (bicycle company)

Nishiki is a brand of bicycles designed, specified, marketed and distributed by West Coast Cycle in the USA, initially manufactured by Kawamura Cycle Co. in Japan, and subsequently by Giant of Taiwan. After using the American Eagle name since 1965, its bicycles were marketed under the Nishiki brand until 2001.

Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and West Coast Cycle competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji, Bridgestone, Panasonic, Univega, Lotus and Centurion—itself a line of Japanese-manufactured bicycles that were specified, distributed and marketed by Western States Imports (WSI), a U.S. company similar to West Coast Cycle. Japanese-manufactured bikes succeeded in the U.S. market until currency fluctuations in the late 1980s made them less competitive, leading companies to source bicycles from Taiwan.

As of 2013, Nishiki Europe was marketing bicycle models in Denmark, Finland, and Sweden. In 2010, Dick's Sporting Goods acquired the licensing rights to the Nishiki brand for the U.S. market and began marketing Nishiki-branded bicycles and accessories.

On February 4, 2026, it was announced that Nishiki had been acquired by Kron Bicycle.