Niche perfume

Niche perfume is an alternative to mass perfume production. Niche perfumery typically involves a more selective distribution and targets a narrower audience, rather than aiming for mass-market sales. These companies are generally smaller than the major fragrance firms like Coty Inc., Puig, and Firmenich, but bigger than "indie perfume" lines that are generally owned and operated by the perfumer themselves. Especially since the 2010s, however, the distinction has blurred as more and more niche perfume brands have been purchased by a larger parent corporation.