Natural Ice Cream
| Product type | Ice cream |
|---|---|
| Owner | Kamaths Ourtimes Ice Creams Pvt. Ltd. |
| Country | India |
| Introduced | 1984 |
| Markets | India |
| Tagline | Taste the Original |
| Website | naturalicecreams |
| Company | |
| Revenue | ₹374 crore (US$44 million) (FY24) |
| ₹45 crore (US$5.3 million) (FY24) | |
Natural Ice Cream, doing business as Naturals, is an Indian ice cream brand owned by Mumbai-based Kamaths Ourtimes Ice Creams Pvt. Ltd. It was founded by Raghunandan Srinivas Kamath who opened his first store at Juhu in Mumbai in 1984.
The chain recorded a retail turnover of ₹374 crore in the financial year 2024, up from ₹115 crores in 2015. The ice creams are manufactured by Kamaths Ourtimes Ice Creams Pvt. Ltd. and retailed by its subsidiary company Kamaths Natural Retail Pvt. Ltd.
There was rebranding effort in 2017, which established the ‘Taste the Original’ tagline, aimed to set it apart from similar named brands popping up.