National War Aims Committee

The National War Aims Committee (NWAC), sometimes known as the Guest Committee, was a propaganda organization established by the Parliament of the United Kingdom during World War I, working alongside the War Office and Wellington House. Its purpose was to sustain public morale and support for the war by distributing patriotic information and countering the growth of pacifist sentiment in urban areas. NWAC coordinated its activities through a network of local War Aims Committees, or WACs. Its primary activities involved producing large quantities of propaganda and sponsoring hundreds of local meetings where patriotic speakers aimed to reignite public enthusiasm for the war effort. While its methods, including a propaganda newspaper called Reality, were not highly original, they effectively adapted traditional pre-war "language of patriotism." NWAC was quickly disbanded after the war.