Momfluencer

A mom influencer or momfluencer is a mother who shares the early moments of motherhood on social media, often utilizing sites such as Instagram. The term "dadfluencer" is less common, and refers to a father instead.

The term carries with it possible connotations of stress or obligation, felt by the new mother, in terms of the new mother feeling the need to take a high volume of pictures of a new child and share these pictures on such social media sites. Some momfluencers claim to use the new motherhood position in tandem with social media as a means to earn additional income, while others assert that "the influencer scene fully believes that nobody is actually making any money".