Moke (revival)

MOKE
Moke by Kate, France (2024)
Overview
Manufacturer
  • Chery
  • Cruise Car Inc.
  • Moke International
  • Nosmoke SAS
Also called
  • eMoke
  • Nosmoke
  • Moke Californian
Production2013–present
Assembly
DesignerMichael Young
Ben McCarthy
Body and chassis
Class
Body style4-seat convertible
LayoutFront-engine, front-wheel-drive
RelatedMini Moke
Powertrain
Engine
Transmission5-speed manual
Dimensions
Wheelbase2,260 mm (89.0 in)
Length3,460 mm (136.2 in)
Width1,530 mm (60.2 in)
Height1,540 mm (60.6 in)
Kerb weight
  • 820 kg (1,810 lb) (petrol)
  • 1,050–1,140 kg (2,310–2,510 lb) (electric)

The Moke (MOKE) is a Chinese recreation of the original 1960s Mini Moke. It has been manufactured in China by Chery Automobile since 2013, with final assembly carried out by various companies in the United States, United Kingdom, and France. The name "Mini Moke" combines Mini with Moke, an archaic term for mule. The rights to the "Moke" name are the subject of ongoing trademark disputes, although the car is now simply called "MOKE" (stylized in all caps), with BMW retaining the rights to "Mini".

The original Mini Moke was initially conceived and manufactured as a lightweight military vehicle by British Motor Corporation (BMC), and subsequently marketed for civilian use by that company's various successor companies and subsidiaries. It was known for its simple, straightforward, doorless design, and for its adaptability. While the original design was intended for utility purposes, the new MOKE is mainly meant for recreational use, as a beach car, or as a neighborhood vehicle.

The MOKE revival was designed by Chinese automaker Chery Automobile, although ownership of the "Moke" trademark is disputed. Moke America LLC distributes the vehicle in the United States, while British production by Moke International Ltd. restarted in 2018 (this company was subsequently acquired by EV Technology Group in 2022 and since then the Moke brand has become EV only).