Miss Wisconsin

The Miss Wisconsin competition is the pageant, held annually in Oshkosh, that selects the representative for the U.S. state of Wisconsin in the annual Miss America pageant.

Wisconsin has won the Miss America crown three times (1973, 2012, and 2023).

Willow Newell of Racine was crowned Miss Wisconsin 2025 on June 21, 2025, at the West Performing Arts Center in New Berlin. She competed for the title of Miss America 2026.

On September 17, 2024, the state pageant announced that the Miss Wisconsin pageant (as well as the Miss Wisconsin's Teen pageant) will be held in New Berlin, Wisconsin. This will mark the first time that Waukesha County will host the annual state pageants. Miss Wisconsin moved to Oshkosh in 1963 after four years being held in Kenosha.

Miss Racine, Willow Ybre Newell of Racine became the first black woman to be crowned Miss Wisconsin; the first Miss Racine to win Miss Wisconsin since 1960 when Karen Marie Fahrenbach, a ballet dancer, earned the state title in Kenosha; and she is the first to be chosen and crowned as Miss Wisconsin in New Berlin after the state pageant moved to Waukesha County after sixty-two years being staged in Oshkosh, Wisconsin. The 2026 Miss Wisconsin competition will be staged in New Berlin, Wisconsin on Saturday, June 20, 2026, one day after the 2026 Miss Wisconsin's Teen event is held there.