Mego Corporation
| Industry | Toy |
|---|---|
| Founded | 1954 (original company) 2018 (relaunch) |
| Founders | D. David Abrams and Madeline Abrams |
| Defunct | 1983 (original company) |
| Fate | Fell into bankruptcy, then revived |
| Successor | Abrams Gentile Entertainment LLC |
| Headquarters | 41 Madison Avenue, New York City , United States |
Key people | Martin B. Abrams, Neil Kublan, Vincent Baiera |
| Products | dime store toys, dolls, celebrity and fashion dolls, games, electronic toys |
| Website | megofigures.com |
Mego Corporation (/ˈmiːɡoʊ/) is an American toy company that in its original iteration was first founded in 1954. Originally known as a purveyor of dime store toys, in 1971 the company shifted direction and became famous for producing licensed action figures (including the long running "World's Greatest Super Heroes" line), celebrity dolls, and the Micronauts toy line. For a time in the 1970s, their line of 8-inch-scale action figures with interchangeable bodies became the industry standard.
In 1982 Mego filed for bankruptcy, and by 1983, the Mego Corporation ceased to exist; today, Mego action figures and playsets can be highly prized collectibles, with some fetching hundreds, or even in some cases, thousands of dollars (depending on rarity) in the collectibles market.
In July 2018, the newly-reformed Mego Corporation announced they would be producing a limited run of their classic style clothed dolls in their traditional 1/9 scale, as well as some 1/5 figures sold exclusively through Target. These dolls, which include recreations of action figures released in the 1970s, began seeing release later in the year.