Media monitoring

Media monitoring is the process of tracking and analysing various forms of media, including print, online, broadcast, and selected social media, to gather mentions and insights on specific topics, companies, individuals, or industries. This process helps organisations stay informed about how they are being perceived, enabling them to respond to news, trends, and public opinion.

It can be conducted in a systematic way by comparing the content presented in the media with external sources, in an attempt of fact-checking, or in a less formal and time demanding manner by independent groups and media critics that aim to check the quality of what is available on the media, especially related to press freedom and focusing on the concept of responsibilizing the media organizations. In general, media monitoring focuses on developing insights, in various fields, of what is actually occurring while finding the balance to not overanalyze certain factors.

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