McDonald's advertising

McDonald's maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games. The company also makes coolers of orange drink with their logo available for local events of all kinds. However, television ads remain the primary form of advertisement.

McDonald's has used many different slogans to advertise in the United States, including "You deserve a break today", "Nobody can do it like McDonald's can", and from 2003 to the present day, "I'm lovin it". At times, it has run into trouble with its campaigns.

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