Massimo Vignelli

Massimo Vignelli (Italian pronunciation: [ˈmassimo viɲˈɲɛlli]; January 10,1931 – May 27, 2014) was an Italian designer active in graphic design, industrial design, furniture, and architecture. He worked within the modernist tradition, emphasizing simplicity through the use of basic geometric forms. With his wife Lella, Vignelli helped establish the New York office of Unimark International and Vignelli Associates.

Vignelli summarised his thoughts about graphic design as "the organisation of information that is semantically correct, syntactically consistent, and pragmatically understandable," further writing that it should "be visually powerful, intellectually elegant, and above all timeless."