Mass affluent

In marketing and financial services, mass affluent and emerging affluent are the high end of the mass market, or individuals with, in 2004 terms, US$100,000 (equivalent to $170,455 in 2025) to US$1,000,000 (equivalent to $1,704,545 in 2025) of liquid financial assets plus an annual household income over US$75,000 (equivalent to $127,841 in 2025).

Mass affluent consumers are an important target market for sellers of luxury goods.

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