Maryellis Bunn

Maryellis Bunn is an American entrepreneur, creative director, and the founder of Figure8, Inc, which is the parent company of the Museum of Ice Cream (MOIC). She developed a concept for converting vacant retail spaces into immersive, museum-style environments, opening the first MOIC location in New York City in 2016. The installation combines fantasy-themed design elements, social interaction, and retail components. By 2019, the company had reached a valuation of $200 million.

As the Museum of Ice Cream brand expanded in the United States and internationally, Bunn has been recognised by Forbes and Ad Age as a pioneer in the cultural experience concept known as an experium, a version of experiential museums.