Marketing intelligence

This article is about information to support marketing activities. For information and analysis of a commercial market, see Market intelligence.

Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Gartner defines Marketing intelligence as "a category of marketing dashboard tools that an organization uses to gather and analyze data to determine its market opportunities, market penetration strategy and market development metrics."

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