Magnum (ice cream)

Magnum
Product typeIce cream
OwnerThe Magnum Ice Cream Company
CountryDenmark
Introduced1989
MarketsWorldwide
Previous ownersUnilever (until 2025)
Tagline"True to pleasure."
Websitewww.magnumicecream.com

Magnum is a brand of ice cream and the company's namesake, originally developed and produced by Frisko in Aarhus, Denmark, a part of the Dutch company The Magnum Ice Cream Company (TMICC). It is sold as part of the Heartbrand line of products, which is owned by TMICC and is available in sticks, tubs, and bites. In Greece, the Magnum brand name has been owned by the Swiss company Nestlé since 2005-2006 following the acquisition of the Delta Ice Cream company, so the Unilever/TMICC ice cream uses the name Magic.