Make America Great Again

This article is about the political slogan itself. For the associated political movement, see MAGA movement; for other uses, see Maga (disambiguation).

"Make America Great Again"
Sign used during Trump's 2016 and 2020 presidential campaigns
Sign used during Trump's 2024 presidential campaign

"Make America Great Again" (MAGA, US: /ˈmæɡə/) is an American political slogan most recently popularized by Donald Trump during his presidential campaigns in 2016, 2020, and 2024. "MAGA" is also used to refer to Trump's ideology, political base, or to an individual or group of individuals from within that base. The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment and politics, being used by both supporters and opponents of Trump's presidency and as the name of the super PAC Make America Great Again Inc.

Originally used by Ronald Reagan as a campaign slogan in his 1980 presidential campaign ("Let's Make America Great Again"), it was adopted by Trump in 2015. It has been described as a slogan representing American exceptionalism and promoting an idealized or romanticized American past. While some scholars, journalists, and commentators have called the slogan a loaded phrase representing racism, regarding it as dog-whistle politics and coded language that excludes certain groups, others regard the slogan as patriotic and positive.

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