Luzhou Laojiao
| Company type | Public State-Owned Enterprise |
|---|---|
| SZSE: 000568 | |
| Industry | Alcoholic Beverages |
| Founded | 1950 |
| Headquarters | , |
Area served | Worldwide |
Key people | Liu Miao (Chairman) (Committee Secretary) |
| Products | Baijiu |
| Revenue | (2022) CN¥25.12 billion US$3.73 billion |
Number of employees | 3,605 (2022) |
| Website | lzjl.com (Chinese) lzljglobal.com (Global) |
| Luzhou Laojiao | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Simplified Chinese | 泸州老窖 | ||||||||
| Traditional Chinese | 瀘州老窖 | ||||||||
| Literal meaning | Luzhou Old Cellar | ||||||||
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An exhibit of the traditional distillation apparatus at Luzhou Laojiao
Luzhou Laojiao Co. Ltd. (Chinese: 泸州老窖股份有限公司), or simply Luzhou Laojiao (Chinese: 泸州老窖; lit. 'Luzhou Old Cellar') is a company headquartered in Luzhou, Sichuan, China that specializes in the production, sale, and distribution of baijiu. The distillery produces baijiu that is characteristic of the Nongxiang (Chinese: 濃香; lit. 'strong aroma') style of baijiu; so much so that the category had originally been named "luxiang" (Chinese: 泸香; lit. 'lu aroma') for the Luzhou Laojiao distillery itself where it was believed the style had been developed. Today Luzhou Laojiao is ranked as the fourth most valuable spirits brand internationally.