Lucha Libre AAA Worldwide

Lucha Libre AAA Worldwide, commonly referred to as simply AAA (pronounced "Triple A"), is a Mexican professional wrestling promotion based in Mexico City, Mexico. Founded as Asistencia, Asesoría y Administración de Espectáculos (lit. 'Assistance, Advisory, and Administration of Spectacles'), the promotion has been dubbed "La Caravana 3 Veces Estelar" (lit. 'The 3-Star Caravan') due to its extensive touring schedule.

The promotion was founded in 1992, when Antonio Peña, a booker from Consejo Mundial de Lucha Libre (CMLL), broke away from CMLL to set up his own promotion with the backing of Televisa that would provide him more creative freedom. Under Peña's direction, AAA incorporated telenovela-inspired sports entertainment elements into its product and developed a reputation for outlandish gimmicks and characters. In addition to the conventional "squared circle", the promotion occasionally uses a hexagonal wrestling ring and features much more extreme match styles compared to CMLL's conservative in-ring style. AAA, like all other wrestling promotions, does not promote legitimate sporting contests but rather athletic theater performances, featuring storyline-driven, scripted, and partially choreographed matches; however, matches often include moves that put performers at risk of serious injury or death if not performed correctly.

AAA has had working relationships with other Mexican promotions, like the International Wrestling Revolution Group, and with American promotions such as the National Wrestling Alliance, Major League Wrestling, and All Elite Wrestling. AAA primarily hosts its major events in Mexico, but has also promoted international events in the United States and Japan. The promotion previously aired its events on Gala TV in Mexico and on TUDN in parts of Mexico and the United States. AAA events began airing on Fox properties in Mexico and Latin America in 2026.

In April 2025, American wrestling promotion WWE, a subsidiary of TKO Group Holdings, announced it would acquire AAA in partnership with Mexican company Fillip. This acquisition was finalized in August 2025 with WWE holding a 51% controlling stake.