"Love Is the Price" is a song by Swiss artist DJ BoBo, released in January 1996 by various labels as a single from his remix-album, Just for You (1995). The song was written by Morrison Long and Steven Levis, produced by DJ BoBo, and features vocals by singer Natascha Wright. It was a top-20 hit in Germany, Switzerland, Finland and Austria, peaking at numbers 11, 12 and 13, while on the Eurochart Hot 100, it reached number 28 in February 1996. The accompanying music video was filmed in Stuttgart, Germany.