Looksmaxxing

Looksmaxxing is the process of maximizing one’s own physical attractiveness. The term originated on male incel message boards in the 2010s. Previously, the phrase's usage had been limited to obscure internet forums, but in the 2020s became popularized on TikTok by men.

While online looksmaxxing communities have encouraged superficial practices to improve appearance, they have also promoted more extreme interventions, such as jaw surgery. According to a 2024 BBC report, looksmaxxing protocols have been criticized for contributing to body dysmorphia.

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