Lloyd Loom

Lloyd Loom is machine-woven wicker created from tightly twisted kraft paper reinforced with wire. The Lloyd Loom process was patented in 1917 by the American Marshall B. Lloyd. Lloyd Loom chairs quickly became very popular in the United States and in 1921, Marshall B. Lloyd sold the British rights to W (William) Lusty & Sons, who used Lloyd Loom wicker to create a range of furniture simpler in design than the American originals.

At the height of its popularity, in the 1930s, Lusty Lloyd Loom furniture could be found in hotels, restaurants and tea rooms, as well as aboard a Zeppelin, cruise ships and ocean-going liners, becoming a household name. The Lusty family developed over one thousand designs, and over ten million pieces of Lusty Lloyd Loom were made in America and Great Britain before 1940.

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