Lillian Eichler Watson

Lillian Eichler Watson
Born
Lillian Eichler

1901/1902
New York City, U.S.
DiedJune 25, 1979(1979-06-25) (aged 76–77)
Los Angeles, California, U.S.
OccupationsAuthor and advertising copywriter
Years active1919–1970
SpouseDr. Tobias Watson MD (m. 1928)
Children2

Lillian Eichler Watson (1901/1902 – June 25, 1979) was an American advertising copywriter and author of bestselling books of etiquette. Her first Book of Etiquette, published in 1921 and for which she created the advertising campaign Again She Orders..."A Chicken Salad, Please", was an immediate bestseller and was followed by several updated volumes and numerous other books.

Many of Eichler's ad campaigns targeted social anxiety.

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