LevelUp
| Type of business | Private |
|---|---|
Type of site | Mobile Payments, Online food ordering (delivery and pickup) |
| Available in | English |
| Dissolved | September 30, 2021 |
| Successor | Grubhub Direct |
| Headquarters | , United States |
| Area served | Worldwide |
| Founder | Seth Priebatsch |
| Employees | 200 |
| URL | www |
| Registration | Required |
| Launched | March 2011 |
| Current status | Inactive |
LevelUp was an American white-label platform for restaurants offering mobile ordering, QR-code payments and loyalty/CRM tools. It was created by Boston-based startup SCVNGR. Grubhub announced its acquisition of LevelUp for US$390 million in July 2018 and closed the deal on September 13, 2018. Post-acquisition, LevelUp’s technology was integrated into Grubhub’s restaurant-facing products, including the self-service Grubhub Direct launched in 2021. The standalone LevelUp consumer app was discontinued on September 30, 2021.