Lemino
Type of site | OTT streaming platform |
|---|---|
| Available in | Japanese |
| Area served | Japan |
| Owner | NTT Docomo |
| Parent | NTT Docomo Consumer Services Company |
| URL | lemino |
| Registration | Optional |
| Launched | November 18, 2011 (as d market VIDEO store) April 12, 2023 (as Lemino) |
| Current status | Active |
Lemino (レミノ, Remino) is a Japanese video-on-demand streaming service operated by NTT Docomo. Originally established in 2011 as a joint venture with Avex Entertainment—which held a 70% stake until 2022—the platform operated strictly as a subscription video-on-demand (SVOD) service under several names: d market VIDEO store (dマーケット VIDEOストア) (2011–2013), d video (dビデオ) (2013–2015), and dTV (2015–2023). In April 2023, Docomo completely revamped the service, rebranding it as Lemino and transitioning it to a hybrid model that includes both a free ad-supported video-on-demand (AVOD) tier and a premium subscription tier.
Historically, the service held Japan's largest streaming market share at 24.1% in 2016, but this figure had decreased to 4.2% by 2022. To reverse this decline and compete against foreign tech giants, Docomo initiated an aggressive expansion of Lemino's library from 2024 onwards. The platform significantly broadened its focus to include live sports broadcasting (such as the NBA and UEFA Champions League), major live music concerts, and high-profile original dramas. This strategic shift was further accelerated in late 2025 through a major content-sharing partnership with premium satellite broadcaster Wowow, alongside the introduction of third-party add-on networks such as Paramount+.
In addition to Lemino, Docomo operates a sister service, D Anime Store, an SVOD platform specializing in anime content with approximately 2.5 million subscribers.