Lasse Diding

Lasse Gunnar Diding (born Lars Gunnar Diding; 24 April 1953) is a Swedish hotelier, entrepreneur and writer. He operated Hotell Gästis (1987–2018) and Hotell Havanna (2013–2018) in Varberg. In 2007, Diding was named Entrepreneur of the Year in Varberg. He is well-known in Sweden due to his frequent use of Vladimir Lenin in naming things: in addition to opening the Lenin Spa at Hotell Gästis and being the founder of the Lenin Award, Diding has proposed to name a football stadium and a public park in Varberg after Lenin. In 2017, he was a part of the documentary Revolution: 100 years young by the Russian television network RT. 1 January 2023, Lasse Diding opened Leninland in Varberg. The establishment welcomes writers in residence and claims to be a “cultural free zone for free-thinking writers and journalists on the left”.