Kids II, Inc.
| Formerly | Pansy Ellen Products, Inc.; Kids II |
|---|---|
| Company type | Private |
| Founded | 1969 |
| Headquarters | |
Key people | Ryan Gunnigle (CEO) |
| Brands | Bright Starts, Baby Einstein, Ingenuity |
| Owner | Ryan Gunnigle |
Number of employees | 800 |
| Website | www |
Kids2, Inc., doing business online as Kids2, is a global infant, baby, and toddler toy and gear manufacturer headquartered in Atlanta, Georgia. The company's brand portfolio includes Bright Starts, Baby Einstein, Ingenuity, and SwaddleMe by Ingenuity. Kids2 spans globally with more than 12 offices, including a fully owned and operated factory, on four continents, serving customers in more than 90 countries. In 2026, Kids2 has more than 500 products under its brands.
Ryan Gunnigle is the company's CEO.