Keychange
| Formation | 2017 |
|---|---|
| Founder | Vanessa Reed PRS Foundation Reeperbahn Festival Musikcentrum Öst |
| Type | International initiative / Non-profit organisation |
| Purpose | Gender equality in the music industry |
| Headquarters | Brussels, Belgium (Keychange ASBL) |
Region served | Worldwide |
| Membership | 750+ pledge signatories |
Executive Director | Tiffany Fukuma (Keychange ASBL) |
| Affiliations | Creative Europe PRS Foundation Reeperbahn Festival Musikcentrum Öst |
| Budget | €1.4 million (2019–2023, Creative Europe funding) |
| Website | keychange |
Keychange is a global movement working to achieve gender equality in the music industry. Founded in 2017 by Vanessa Reed, then CEO of PRS Foundation, in collaboration with Reeperbahn Festival (Germany) and Musikcentrum Öst (Sweden), the initiative addresses gender imbalances through a talent development programme, an international pledge for gender equality, research and advocacy.
Since its launch, Keychange has supported over 270 women and gender-diverse artists and music industry professionals through talent development programmes and secured commitments from over 750 music organisations worldwide through the Keychange Pledge. The initiative has expanded to North America, with Keychange U.S. launching in June 2022 and Keychange Canada following.