Kevel
| Formerly | Adzerk, Inc. (2010–2020) |
|---|---|
| Company type | Private |
| Industry | Advertising technology, Retail media |
| Founded | 2010 in Durham, North Carolina, U.S. |
| Founder | James Avery |
| Headquarters | Durham, North Carolina, U.S. |
Key people | James Avery (CEO) |
| Products | Retail Media Cloud, Kevel Ad Server, Kevel Audience, Kai, Kevel Console |
| Website | kevel |
Kevel, Inc. (formerly Adzerk, Inc.) is an American advertising technology company headquartered in Durham, North Carolina. Founded in 2010 by James Avery, the company provides application programming interface (API)-based ad serving infrastructure. Its Retail Media Cloud platform is used by retailers and marketplaces to operate retail media advertising networks.
Originally operating under the name Adzerk, the company rebranded to Kevel in December 2020. The company has raised over $44 million in venture capital funding across multiple rounds, led primarily by Fulcrum Equity Partners.
Kevel gained public attention when its founder James Avery testified as a government witness in United States v. Google LLC, the U.S. Department of Justice's antitrust case against Google's advertising technology business, in both the initial trial in September 2024 and the remedies phase in late 2025.