Kawaii Lab.

Kawaii Lab.
FoundedFebruary 14, 2022 (2022-02-14)
FounderAsobisystem
GenreJapanese pop
Country of originJapan
LocationHarajuku, Japan
Official websitekawaiilab.asobisystem.com

Kawaii Lab. (カワイイラボ, Kawaii Rabo; stylized in all caps) is a Japanese idol project by Asobisystem founded in 2022, with the goal of sharing Japanese idols worldwide. The project is led and produced by model and former Musubizm leader Misa Kimura and has produced girl groups Fruits Zipper, Candy Tune, Sweet Steady, and Cutie Street.

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